Digital Media Planner with Programmatic experience

CA - Long Beach

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Media Planning/Execution 
  • Development and presentation of a sound, strategic programmatic media plans based on client marketing direction, knowledge on media landscape and the use of media research.
  • Plans typically include analysis and recommendations on audience targeting, support level, and budget
  • Lead programmatic media planning for national media campaigns
  • Oversee assigned coordinator(s) in the development and implementation of national media campaigns
  • Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
  • Attend and/or contribute and present plans to the client group, with assistance where necessary of the leadership team while maintaining strong relationships with clients and partner agencies at an appropriate level
  • Transform data into actionable insights through strong storytelling by connecting the dots across channels to provide a holistic view of marketing/advertising efforts
  • Maintain all activity, including requesting and presenting added value and regular status reports(i.e., positioning and posting reports on media and added value when applicable) in a timely manner
  • Engaged in optimization of digital campaigns using Campaign Manager 360, Search Ad 360, and client dashboards
Qualifications
  • A four-year college degree or equivalent in Field
  • 2+ years of programmatic planning experience in DV360 as a junior or mid-level planner
  • Strong analytical skills, mathematical abilities with accuracy and attention to detail required
  • Demonstrated presentation and writing skills- ability to think on your feet
  • Strong work ethic – highly organized and diligent
  • A confident self-starter who is solutions-oriented and thrives in a fast-paced environment
  • Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed
  • Experience in working with automobile clients is highly desirable
  • Full-service agency experience preferred, but not required
  • Technical proficiency, particularly with media systems (DV360, GWI, MRI, Nielsen (NMI), Prisma)
  • MS Office proficiency

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