Media Planner

CA - Long Beach

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Description

The role of Media Planner is required to develop and maintain an intimate knowledge of their clients' business and ensure that all client media requirements are executed in a timely and accurate manner.

Media Planning/Execution

  • Development and presentation of sound, strategic multicultural Media plans based on client marketing direction, knowledge on media landscape and the use of media research.
  • Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
  • Effective communications with agency buying personnel and media partners to ensure brand needs are met
  • Explore media alternatives and be creative in recommending media solutions.
  • Research and develop earned and owned media plans to include within paid media strategies
  • Manage and be accountable for media budgets and client billing.
  • Communicate and collaborate with Ad Operations on all media execution and troubleshooting
  • Assist Media Manager on all new business pitches and executions

Client Management & Communications

  • Manage the flow of client media-related issues based on changes in direction, goals, and budgets. Be aware of the need to create solutions and resolve problems.
  • Implements the process and assists with the management of strategic and tactical executions of all media products for Clients of responsibility.
  • Deliver effective and organized communications in verbal, written forms with client and internal teams.
  • Foster a good working relationship with supervisors, account and client teams to facilitate flawless execution of plans.
  • Maintain good rapport with media sales representatives and vendors.
  • Be accurate to instill/maintain client confidence.
  • Deliver POVs/position papers on key client issues and/or client opportunities.

Leadership & Project Management

  • Manage direct reports and responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel group in all daily activities.
  • Confers with Media Manager and Client Management Supervisor, Clients, Partner Agencies to establish strategies and tactics for advertising campaigns.
  • Implements the ownership and proactiveness of daily tasks in support of the media product.
  • Motivate the junior team members and encourage creativity, positive work ethics and attitude throughout all projects by serving as a role model within the group/team.

QUALIFICATIONS

  • Bachelor's Degree required.
  • 2+ years of Media Planning experience 
  • Strong mathematical abilities required.
  • Attention to detail required.
  • Strong presentation skills are preferred.
  • Ability to handle the fast-paced working environment and multiple tasks required.
  • Working knowledge of MS, Excel, MS PowerPoint, MS Word, Google Suite, Google DCM required.
  • Working knowledge of DV360, GWI, MRI, Nielsen (NMI), Prisma preferred
  • Hands-on experience with digital planning, social media marketing, influencer marketing, and PR preferred.
  • Bilingual in an Asian language preferred.
  • Hybrid Work Model: Remote & In-Office

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